How Top Realtors Use the Internet to Market Themselves


In the last decade or so, there has been a major shift in the real estate industry. Clients and investors now have the power in the industry because they’re able to get more information about the market and their options, perhaps more than ever before.   

This has been largely due to digitalization which has transformed the real estate market making it a prime target for real estate agents. 

But with more than 2 million real estate agents in the U.S., the space has become incredibly competitive. As such, to gain an edge over the competition, you must embrace several digital real estate marketing strategies. 

Let’s discuss how you can use the internet to market yourself.

1. Use Email Campaigns 

A great way to market yourself on the internet is to use an effective email campaign. This will allow you to keep in contact with others, telling them about your services and products. You can set up a distribution list so that you can send out newsletters and information about yourself to a large group of people at once.

2. Write Helpful Articles 

Writing articles is another way to market yourself on the internet. In these articles you can place several links back to your site along with useful information about yourself and your services or products. This way you are not just advertising but providing useful information as well.

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3. Use Online Business Cards 

Using online business cards is another excellent way to market yourself on the internet. These business cards can be sent via email or used in other places like online forums and discussion groups. These business cards can include a picture as well as a brief description of your experience, skills and/or services.

4. Go Viral With Social Media

Social media is one of the most effective ways of spreading your message and gaining a following. And once you are successful on Facebook and Twitter, it is far easier to spread your brand across other channels such as YouTube, Instagram and Pinterest.  

5. Create Buzz With Videos and Podcasts 

Video sharing websites like YouTube and Vimeo can also be effective tools to market yourself online because they help create visual buzz about you and your business in real time. You can upload informational videos related to your products or services, which your target audience would find very useful. 

Alternatively, you can also create a podcast that talks about relevant issues in your industry, which will allow you to establish yourself as an expert in your field.

6. The First Thing You Need To Do Is Build Your Email List

Create an email list to serve as your main channel of communication with your customers and potential customers alike. Give your audience meaningful information about the real estate space that they could find useful.  

Once you have an email list, make sure people can unsubscribe from it easily as well. The most painless way is just to add an “Unsubscribe” link in every email you send out automatically. If you do that, when someone clicks the link, it immediately unsubscribes them from the list without requiring them to log in or do anything else.

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Looking for the Best Real Estate Marketing Strategies?

Whether you are just starting out or you are looking to grow your business and become more visible online, branding yourself online is a great, inexpensive way to promote yourself through the use of social media, blogging, and other free marketing resources. 

We may have not exhausted everything in this column but the ideas we have listed should be enough to get you started.

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